Below are a few samples of my work at NALP. I’ve included a link with to each file as well as a short description putting the project in context.
2014 Press Release (PDF)
Every year after our Annual Education Conference I prefer a press release for each new member of NALP’s Board of Directors. This press release was created for our 2014-15 President who assumed the position after serving one year as President-Elect.
NALP Conferences Flyer (PDF)
This is a flyer that we to advertise our Annual Education Conference. We used the back to highlight our other in-person events for the next year.
NALP Membership Application (PDF)
One of the difficulties of a trade association membership is reminding members of all the benefits that receive with their dues. Some of the benefits are beneficial to the organization and others to the individual This was NALP’s first attempt at creating a membership brochure that contained more than the membership application.
NALPconnect Video Script (MS Word)
About two years ago NALP launched it’s first online community. With the launch of the community NALP created an online video to as a part of the rollout for the new online community. Serving as the lead for this project I wrote the script, recorded the video using members as actors, produced and edited the final video. The video is available online. Most of the other videos on NALP’s Youtube channel were also produced and edited by me.
Sponsorship Prospectus (PDF)
This sponsorship prospectus was created for our meetings department to aid in the development of non-dues revenue. A more comprehensive sponsorship prospectus and sponsorship program was created because many of NALP’s larger sponsors have a presence at multiple events.
Networking: Mostly Social, Not All Digital (PDF)
You mentioned that some of the articles in WSWA’s newsletters were around 1,500 words during the interview. I wanted to include a written piece that was substantially longer than the other samples included on this webpage. This is an article I wrote for ASAE’s Young Professionals Committee that was a part of a larger monograph titled, Navigating the Workplace.
Annual Conference Marketing Emails
Below are a series of emails that I wrote for NALP’s 2014 Annual Education Conference. Each email contains a different key message and/or highlights different elements and reasons for members to attend the event.
- It’s Time to Register for the 2014 Annual Education Conference
This was the initial conference opening email sent after registration became live.
- NALP’s 2014 Annual Education Conference Is Coming to Seattle
This is a targeted piece written for NALP members outside of the Seattle area. Topic areas and sample sessions were personalized based on member’s professional focus area.
- NALP’s 2014 Annual Education Conference Is This Year’s Hottest Opportunity
This email focused on the non-education events occurring at the event.
- Early Bird Registration Rates End Friday for NALP’s Annual Education Conference
This email served as a reminder that the early bird deadline was coming up and that registration rates would be increasing soon.
- There Is Still Time to Register for NALP’s 2014 Annual Education Conference
This email was a final reminder to all members who hadn’t yet registered for the conference that there was a lot to offer at the conference beyond educational sessions.